Privacy Policy

This Privacy Policy applies to all websites, landing pages, WhatsApp support channels, forms, and related digital services operated under the KingExch9 brand ("Services"). When we use the words "we", "our", or "us" in this policy, we are referring to KingExch9 and the team responsible for operating these Services.

By accessing or using any part of the KingExch9 platform — including browsing our website, contacting our support team, or requesting a betting ID — you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and use of your information as described below.

This policy is intended to be clear, honest, and easy to understand. If any section is unclear to you, or if you have a specific question about how your data is handled, please do not hesitate to contact us directly through the details in Section 12.

We collect only the personal data that is genuinely necessary to provide our services safely, securely, and in compliance with applicable legal obligations. Below is a full breakdown of the categories of data we collect, what it includes, and where it comes from.

Every piece of data we collect is used for a specific, defined purpose. We do not use your personal information for any purpose that is not described in this policy. Below are the primary ways in which your data supports the delivery of KingExch9 services.

• Account & ID Management: To set up, maintain, and support your KingExch9 betting ID, including the creation of demo IDs and ongoing account administration throughout your time with us.
• Payment Processing: To facilitate deposits and withdrawals securely, verify that payment instruments belong to you, and maintain accurate records of all financial transactions on your account.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, multi-accounting, market manipulation, and any other behaviour that violates our Terms & Conditions or applicable law.
• Age Verification & KYC Compliance: To confirm that every user is 18 years of age or older and to comply with any applicable anti-money laundering and identity verification obligations.
• Responsible Gaming: To monitor betting patterns, enforce deposit and loss limits you have set, action self-exclusion requests, and support our commitment to keeping gambling safe and in control for every user.
• Service Improvement & Analytics: To understand how users interact with our platform, identify areas for improvement, fix bugs and performance issues, and develop new features that better serve our community.
• Communications: To send you important service updates, security notices, and policy change notifications. We will only send you promotional messages or offers if you have explicitly opted in to receive them.

Depending on the nature of the processing activity and the applicable jurisdiction, we process your personal data under one or more of the following legal bases. We want you to understand exactly why we are entitled to process each type of data.

• Your Consent: For certain types of processing — such as sending you marketing messages or activating optional analytics cookies — we rely on your explicit consent. You can withdraw this consent at any time without it affecting the services you receive.
• Contractual Necessity: Much of our data processing — including account creation, payment handling, and customer support — is necessary to perform the services you have requested from us. Without processing this data, we simply could not deliver the service.
• Legitimate Interests: We process some data on the grounds of our legitimate business interests — such as preventing fraud, improving platform security, and analysing usage patterns to improve the product. We always balance these interests carefully against your privacy rights.
• Legal Obligation: Some processing is required to comply with legal obligations, including age and KYC verification requirements, financial record-keeping, tax reporting, and responding to lawful requests from regulatory or enforcement authorities.

Withdrawing Consent

If you have given us consent to receive marketing messages or promotional offers, you can withdraw that consent at any time. Simply reply "STOP" to any WhatsApp or SMS message from us, or send an opt-out request to support@kingexch9.net. Withdrawing marketing consent will not affect the legal processing of data we have already carried out, and it will not affect your ability to use the platform.

Cookies are small text files placed on your device when you visit a website. We use cookies to keep the KingExch9 platform functioning correctly, to remember your preferences, and to understand how our pages are being used so we can improve them. The table below explains the types of cookies we use.

Managing Your Cookie Preferences

You can control which non-essential cookies are active through the cookie banner displayed when you first visit the platform. You can also manage, block, or delete cookies at any time through your browser settings. Please note that disabling essential cookies may prevent some parts of the platform from functioning correctly.

If your browser sends a "Do Not Track" (DNT) signal, our response to that signal will depend on the capabilities of the third-party analytics and tracking tools we use. We endeavour to respect DNT signals where technically feasible.

We do not sell your personal data. We do not share it with advertisers. The only circumstances under which your data is shared with third parties are those described below, and in each case, we ensure that appropriate protections are in place.

• Service Providers & Processors: We work with a limited number of carefully selected third-party providers — including hosting services, payment processors, KYC verification platforms, and communication tools. All of these providers are contractually required to protect your data and use it only for the purpose of delivering the service we have engaged them for.
• Legal & Regulatory Compliance: We may be required to disclose your data to law enforcement agencies, regulatory bodies, or courts in response to a lawful request, court order, or legal obligation. We will only do so to the extent required by law.
• Fraud Prevention & Safety: In cases where we detect or suspect fraud, money laundering, or other serious breaches of our Terms, we may share relevant information with appropriate authorities or industry partners as part of our fraud prevention obligations.
• Business Restructuring: In the event of a merger, acquisition, or other significant restructuring of the KingExch9 business, your data may be transferred to a successor entity. In that event, this Privacy Policy — or a substantially equivalent successor notice — will continue to govern how your data is handled.
• Cross-Border Transfers: Your data may be processed on servers or by service providers located in countries other than your own. Where this occurs, we take steps to ensure that appropriate safeguards are in place to protect your information in accordance with applicable privacy standards.

We retain your personal data only for as long as it is genuinely necessary. The appropriate retention period for any given category of data depends on a combination of the following factors:

• Account Lifecycle: Core account data is retained for as long as your KingExch9 account remains active and for a reasonable period after closure to address any post-closure queries or disputes.
• Legal & Regulatory Requirements: Financial transaction records, KYC documents, and certain communications may need to be retained for specific periods as required by anti-money laundering regulations, tax law, or other applicable legislation.
• Dispute Resolution: Data that is relevant to an ongoing or reasonably anticipated dispute, complaint, or legal proceeding will be retained until the matter is fully resolved.
• Fraud Prevention: In cases where an account has been suspended or closed due to suspected fraud or policy violations, relevant records may be retained for longer periods to prevent reoffending.

Once a retention period has expired and no other legitimate reason exists to retain the data, we securely delete or anonymise it so that it can no longer be linked back to you as an individual.

Protecting your personal data from unauthorised access, loss, or misuse is one of our most important responsibilities. We apply a layered, defence-in-depth approach to data security that includes both technical controls and operational practices.

• Encryption in Transit: All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols. This means that any data you send to us — including personal information and payment references — is protected from interception.
• Access Controls: Access to personal data within our organisation is strictly limited on a need-to-know basis. Only team members who require access to specific data in order to perform their role are granted it, and all access is logged and audited.
• No Card Storage: We do not store payment card details on our servers. All payment transactions are handled through verified, secure payment channels and processors who operate under their own stringent security standards.
• Fraud & Anomaly Detection: We use automated monitoring systems to detect unusual patterns of activity — including login attempts, betting behaviour, and financial transactions — that may indicate fraud, account compromise, or other security risks.
• Regular Reviews: Our security practices are reviewed regularly to ensure they remain effective and aligned with current best practices in data protection and cybersecurity.

You have meaningful rights over your personal data, and we are committed to making it straightforward for you to exercise them. Depending on your jurisdiction and the specific circumstances, you may be entitled to the following rights.

How to Exercise Your Rights

To submit a data rights request of any kind, please email us at support@kingexch9.net with the subject line "Privacy Request" and a clear description of what you are requesting. We may need to verify your identity before processing the request to protect both you and other users from fraudulent data access attempts.

KingExch9 services are designed exclusively for adults aged 18 years and over. We do not knowingly collect personal data from any individual under the age of 18, and we do not permit anyone under 18 to access or use our platform in any capacity.

As part of our commitment to protecting minors, we carry out age verification checks as part of the account creation and KYC process. If we discover or have reasonable grounds to believe that a user is under 18, we will immediately suspend the account, delete or quarantine any personal data associated with it, and investigate the matter fully.

If you are a parent or guardian and you believe that a minor in your care may have provided us with their personal data or gained access to our platform without your knowledge, please contact us immediately at support@kingexch9.net so that we can take swift action to address the situation.

Our website and communications may occasionally contain links to third-party websites, applications, or services that are not owned or operated by KingExch9. These links are provided for your convenience and do not constitute an endorsement of the linked content or the privacy practices of those third parties.

When you click on a link to a third-party website and leave the KingExch9 platform, this Privacy Policy no longer applies. The third-party website will have its own privacy policy, which we encourage you to read carefully before providing any personal information. We have no control over the data practices of third-party websites and accept no responsibility for their handling of your information.

We take privacy queries, complaints, and grievances seriously. If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how your information has been handled, please reach out to us through the following channels. We aim to respond to all privacy-related queries promptly.

• WhatsApp (Fastest Response): Click here to reach us on WhatsApp →
• Email: support@kingexch9.net — Please use the subject line "Privacy Query" or "Data Rights Request" to ensure your message is directed to the right team member.
• Response Time: We aim to acknowledge all privacy queries within 24 hours and provide a full response within 5 business days for complex requests.

We may update this Privacy Policy from time to time to reflect changes in our services, applicable law, or evolving best practices in data protection. When we make changes, we will update the "Last Updated" date at the bottom of this page so you can always tell when the policy was most recently revised.

For material or significant changes to this policy — changes that meaningfully affect how we collect, use, or share your personal data — we may also take additional steps to notify you directly, such as sending a notification through our WhatsApp support channel where we have your contact details on file.

Your continued use of KingExch9 services after any changes to this Privacy Policy have been published constitutes your acceptance of the updated version. If you do not agree with the changes, you should stop using our services and request account closure through our support team.

This Privacy Policy was last reviewed and updated on 19 October 2025 (IST). The current version supersedes all previously published versions of this policy on this domain.

If you accessed an earlier version of this policy and are uncertain whether changes have been made that are relevant to you, please contact our support team and we will be happy to walk you through what has changed.